Setting another example of Hollywood giving it tough to Bollywood, the BEAUTY AND THE BEAST star Emma Watson has set an example for our top Hollywood dreamers Priyanka Chopra and Deepika Padukone.
Who would have thought Emma Watson would be giving it tough competition to a Bollywood A –lister Anushka Sharma starrer PHILLAURI. The beauty from Disney’s BEAUTY AND THE BEAST has managed to pull Indian audiences to theatres with her latest offering.
Thanks to Disney India’s promotion strategies that went all out in spreading the awareness about the live action version of BEAUTY AND THE BEAST. It ranged from getting Emma Watson’s special message for her fans in India to ensure the movie’s marketing strategy pivoted on the Indian audience’s affinity for Emma Watson; a tactical move that worked at the box-office. In spite of releasing in lesser screens than Anushka Sharma’s well promoted PHIILAURI that also starred top Punjabi star Diljit Dosanjh, BEAUTY AND THE BEAST has gone from strength to strength at the box office according to the market reports.
Again like FAST AND FURIOUS and other popular Hollywood series, the demand of Hollywood movie in India is growing. A source from Disney India informs that the success of BEAUTY AND THE BEAST makes Disney optimistic about their promising upcoming releases that includes GURDIANS OF THE GALAXY Vol.2, PIRATES OF THE CARRINBBEAN SALAZAR’S REVENGE and CARS 3.
Releasing in half number of screens as compared to PHILLAURI (PHILLAURI was released in in 1400 screens and BEAUTY AND THE BEAST was released in around 700 screens) the Emma Watson starrer has fetched around 19 crores while PHILLAURI has earned around 24 crores.
Deepika Padukone’s highly publicised Hollywood innings XXX: THE RETURN OF XANDER CAGE failed to enter the top spot at American box office in its first weekend falling behind M Night Shyamalan's SPLIT, making an estimated $20 million in its first weekend, SPLIT recorded $ 40 million as per reports.
Emma has not topped but made a significant mark setting an example for Priyanka Chopra who is super excited for her upcoming avatar in BAYWATCH and Deepika Padukone for her Hollywood projects in future.