It is common knowledge that all the recent Mukesh Bhatt/Mahesh Bhatt releases ZEHER, WOH LAMHE and GANGSTER have worked in India and been musical sell-outs.
Unfortunately, the Asian audience overseas was deprived of watching these titles on the big screen, as their films never had a principal theatrical outing in the key markets being the UK, US & UAE.
However, with AWARAPAN the Bhatts will witness a foray into the international market courtesy of Studio 18, which is giving the film a simultaneous day-and-date cinematic release on June 29. This will also mark the testing ground for Emraan Hashmi in the overseas market.
AWARAPAN is our biggest venture till date and we are extremely excited about taking the film international," stated Mukesh Bhatt. "We've shot the concluding reels in Pakistan, as the story naturally shifts there so we wanted it to be as authentic as possible."
According to rumours, promotional events for the film are being planned out in the UK & UAE.