Readers may remember that around a fortnight before the release of Neeraj Vora directed PHIR HERA PHERI, Nadiadwala had come up with a master stroke in the form of promotional video of Himesh Reshammiya's composed and crooned 'Ae Meri Zohrajabeen'. The song had featured everyone from Akshay Kumar, Suneil Shetty, Bipasha Basu and Rimi Sen to Paresh Rawal, Rajpal Yadav, Suresh Menon and Sharat Saxena amongst others.
The same formula has been reused for promoting Anees Bazmee's WELCOME which arrives on 21st December. The song in picture is Sajid-Wajid composed title song 'Welcome' which all this while was used as a background piece for the first promo of the film.
Featuring the entire cast of the film which includes Akshay Kumar, Katrina Kaif, Anil Kapoor, Nana Patekar and Mallika Sherawat, the song was premiered in the weekend gone by and is expected to bombard the music channels well into the release of the film.