Anupama Chopra explains importance of short films
Film Critics Guild in partnership with Motion Content Group is all set to present the first-ever short film awards 'Critics' Choice Short Film Awards'. The one of its kinds awards initiative is a collaborative effort of India's most credible film critics and Motion Content Group, WPP’s global content investment and rights management company, to recognize and appreciate the inventiveness and creativity of short films producers across the nation. The aim is to identify and reward the short film industry in an unbiased manner by giving due recognition to their talent. Owing to the intellectual minds coming together, the standards of the same would be exceptionally high and the independence fierce.
Anupama Chopra, Chairperson of the Film Critics Guild said “ Short films are an exciting, unique telling format. The Critics’ Choice Short Film Awards have been created to celebrate and honor the best talent in short films. We hope filmmakers across states and languages will share their work.”
“Thanks to the exponential rise in the data and smartphone penetration in the country, content consumption is exploding and diversifying. The growing audiences have attracted the finest creative minds to tell stories that engage with these audiences. Short films as a format have become the chosen route to capture the hopes, aspirations, conflicts, triumphs mirroring the ever-changing social and economic landscape of our country. Motion Content Group's partnership with the Film Critics Guild to establish the “Critics’ Choice Short Films Awards” is an endeavor to create an unbiased and credible platform to recognize the brilliant works in the space of short films, features and documentaries and we hope the platform will inspire many more storytellers to create rich, entertaining, relevant and engaging content.” Ashwin Padmanabhan, Head of Trading and Partnerships, Group M India (Motion Content Group)
NVS Media, a company owned by the Vistas Media Capital Pte Ltd (Singapore) has also associated with the Critics’ Choice Short Film Awards marking its support and appreciation for the Indian Short Filmmakers. The Critics' Choice Short Films Awards event will be held in Mumbai in December 2018.