He Turki Al Sheikh announces new entertainment strategy

Turki Al Sheikh

The General Entertainment Authority (GEA) of the Kingdom of Saudi Arabia is the STRATEGIC PARTNER of the Saudi Entertainment and Amusement (SEA) expo.

The General Entertainment Authority (GEA) has revealed that 2019 will mark the start of a new phase for the entertainment sector in Saudi Arabia with a staggering number of projects and events lined up, including live performances, international exhibitions, Ramadan competitions, e-gaming events, and even the world-famous Madame Tussauds wax museum. 

The Chairman of the Board at the General Entertainment Authority, Turki bin Abdulmohsen Al Sheikh, announced the authority’s new strategy during a press conference held on Tuesday in Riyadh in the presence of several officials and media representatives. The new ambitious strategy seeks to position the Kingdom among the top four entertainment destinations in the Asian region and the top 10 globally. 

In addition to revealing the new strategy, the GEA took advantage of the press conference to debut its new brand identity and to launch its new events platform, “Enjoy Saudi”, which will be “information central” for all entertainment, cultural and sporting events in the Kingdom and will also have an app for mobile devices will allow everyone to enjoy easy access to all event information.

International Entertainment Mainstays to Partner with GEA 

The GEA also signed numerous MoUs with major international and local private entertainment companies to begin activities in the Kingdom. These companies include Balich from Italy, AVEX from Japan, the truly global Broadway Entertainment, the Middle Eastern 1001 Inventions, and many others.

In his remarks, Chairman Al Sheikh stressed on the significance of the entertainment sector.

“The entertainment sector is an important sector, and the Saudi leadership takes every interest to ensure it fulfils the objectives of enhancing the quality of life in the Kingdom, effectively contributing to the economy and creating jobs - ” GEA Chairman Al Sheikh.  

“Entertainment makes up a big portion of Vision 2030, it’s not just concerts, but it includes various sectors,” he said.

He also outlined a number of entertainment initiatives being prepared for the next phase of GEA’s new strategy. These include mounting international exhibitions, constructing theatres, and organising large-scale live performances in cooperation with the General Sports Authority.

GEA will work to attract global exhibitions and interactive presentations and shows, including the world-famous Madame Tussauds wax museum which will visit the Saudi capital Riyadh as well as the Red Sea port city of Jeddah. 

Chairman Al Sheikh also outlined a number of entertainment initiatives being prepared for the next phase which include conducting international exhibitions, constructing theatres and organising live performances in cooperation with GEA.