Excel Home Videos has won 2 awards at the recently held global Walt Disney Studios Home Entertainment licensee conference in Paris. This is the first time that Excel Home Videos has won laurels at the meet. The Award was received by M N Kapasi, Managing Director, Excel Home Videos, which is the licensee for Walt Disney Studios Home Entertainment in India. The honours were for the Best Performance for Animation feature Film (Cars) and the Best Theatrical Synergy promoting Pirates Of the Caribbean prequels with Pirates Of the Caribbean At Worlds End and Disney-Pixar range with Ratatouille.
There were over 19 countries from the EMEA and APAC regions competing for the honours including China, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Malaysia, United Arab Emirates, Philippines, Poland, Portugal, Russia, Singapore, South Africa, Taiwan, Thailand, Turkey and Ukraine.
Says Chris Marsh, Vice President, Emerging Markets, Walt Disney Studios Home Entertainment, ?Excel Home Videos has been very creative and synergistic in distributing and marketing Disney VCDs/DVDs, and they have built a solid foundation for India?s legitimate home entertainment business through their constant great sales, marketing and publicity efforts. We are very thankful to their contribution to Walt Disney Studios Home Entertainment.?
The Awards were presented by Disney executives Chris Marsh, Vice President of Emerging Markets and Scott Chen, Regional Director, Emerging Markets Asia Pacific Region.
The Award for the Best Performance for Animated Feature Film was conferred for the outstanding Home entertainment performance of the Pixar offering, Cars. The DVD was released, last November amidst a unique Children?s DVD festival with a record number of units. The Award for Best Theatrical Synergy was received for the mega success of the Pirates of the Caribbean and Ratatouille. The Promotions during the theatrical release of the second and third installment of the Pirates of the Caribbean ensured a huge success for the DVD. The DVD achieved the number one slot on the charts for over 8 weeks, a first time for any DVD re-release. The success was duplicated during the launch of the recent Pixar movie, Ratatouille. A unique cross promotion between Ratatouille Cinema tickets and DVDs of earlier Pixar releases like Cars, Finding Nemo, Incredibles, Monsters Inc, A Bugs Life, Toy Story and Toy Story 2 had a great impact on its DVD sales.
The success of such innovations is an indicator of a maturing and challenging market scenario. Says M N Kapasi, ?In a market scenario that is witnessing rapid convergence and constantly changing dynamics, continuous innovation is a key to stay abreast. Indian Home Entertainment like other related fields is witnessing constantly changing equations, and posing new challenges to marketers.?