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Is the judgement on JABRA FAN song a wake-up call?

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Shah Rukh Khan starrer FAN is again in news and unfortunately it’s for the wrong reasons again.

According to reports, The Aurangabad circuit bench of the Maharashtra State Consumer Disputes Redressal Commission has directed Yash Raj Films to compensate Afreen Zaidi with Rs 15,000 – 10,000 for mental harassment and Rs. 5,000 as cost of the complaint including the cost of appeal.

It must be recollected that the 27 year old teacher from Aurangabad last year has filed a complaint at the District Consumer Forum seeking action against YRF for unfair practice. Afreen filed the complaint last year when she was shocked to see that the well hyped JABRA song from SRK starrer FAN directed by Maneesh Sharma and made under YRF banner was not there in the movie. The plea was rejected by the forum as the consumer body didn't find any direct relation between the consumer and the service provider. The makers have mentioned during the promotions that it’s a promotional song but that didn't deter Afreen from filing the complaint as she felt that the makers have indulged in unfair practice.

However according to reports, The Aurangabad circuit bench of the Maharashtra State Consumer Disputes Redressal Commission has found the complaint right and have asked Yash Raj Films, to compensate with Rs. 15,000 to Afreen Zaidi.

Interestingly, Afreen has asked for Rs 60,550 as compensation – 30,000 as lawyer’s fees, 25,000 for mental harassment plus expenditure on movie tickets, travel, and snacks.

The bigger question is will this judgement ring the bell and act like a wakeup call for filmmakers? Having a promotional song is a regular marketing ploy adapted by the filmmakers and many times the promotional song doesn't feature in the actual movie released in theatres. But it is also observed that the audience in general sometimes feel disappointed when they don’t find the hyped song not in the movie, the song may have influenced the decision of that particular viewer.

The industry is however divided over this matter with a certain section having the opinion that since it is told during the promotions that the particular song is a ‘promotional’ one, the audience is made aware. But a counter argument makes it a complex issue which says that the purpose of the makers is to make the audience aware of the upcoming film and it is natural for the target audience to feel the same for the trailers and the promotional songs for the upcoming film expecting it to be a part.

 

 

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