JHOOM BARABAR JHOOM music video - Why now?


View Jhoom Barabar Jhoom Movie StillsYash Raj Films' JHOOM BARABAR JHOOM could have come and gone in 4 weeks flat but it still continues to make news. The only difference this time around is that unlike most YRF products, this time around there is no real excitement to see what next is happening on the film.

Nevertheless, the fact is that in a few days from now, a new music video for the film would be unveiled on the small screen. As a follow up to the contest that was run prior to the release of the film, the music video appears to be featuring members from the audience that had participated in the contest.

One wonders what value add the music video would now have for the film considering the fact that JBJ could as well be seeing a DVD release in a few days from now. Instead it would be interesting to see what new is happening in the world of CHAK DE INDIA, a rather interesting looking film by Shimit Amin who has directed the film for the same production house.