JTYJN revives QSQT nostalgia
Would JAANE TU YA JAANE NAA turn out to be the QAYAMAT SE QAYAMAT TAK of the 21st century? If reactions from trade as well as 'aam junta' have to be gauged then this pretty much seems to be happening.
"What had worked most in case of QSQT was its innocence", says a trade expert, "People didn't know what to expect from the film but the moment Aamir Khan and Juhi Chawla came on screen, they could sense that romance couldn't have been more innocent and pure. It was a young film which struck the chord across age groups in a major way. I see something similar happening for JAANE TU YA JAANE NAA as well."
How exactly? "Well, the first promo itself was an indication of things to come. Neither did it try to be overtly mushy nor did it give an impression that JTYJN was one of your usual mushy/romantic movies. Simplicity was the key word in QSQT and it pretty much seems to be the case in JTYJN as well", he goes on to add.
Nostalgia is certainly revisited if one looks at the first song that is currently on air.
"There is a lot expected from A.R. Rahman here, especially since he is making music for a film that marks the launch of Aamir Khan's nephew Imraan. In the recent past, Aamir and A.R Rahman have created magic in LAGAAN and RANG DE BASANTI, though MANGAL PANDEY wasn't all that exciting. With JAANE TU YA JAANE NAA, it should be time for some young music again."
Directed by debutant filmmaker Abbas Tyrewala (who has also written the lyrics), JAANE TU YA JAANE NAA is being presented under the banner of Aamir Khan Productions and PVR Cinema. Genelia D'Souza is the female lead opposite Imraan. The film releases on 4th July all over, the same day as LOVE STORY 2050 which has another debutant, Harman Baweja, being launched opposite Priyanka Chopra.