K Sera Sera Appoints Kacon Sethi As CEO

Leading production house, K Sera Sera Production Ltd., recently announced the appointment of Kacon Sethi as their Chief Executive Officer heading the operations in India.

A highly distinguished ICE (Information, Communication and Entertainment) consultant, Kacon was earlier the Executive Vice President, Network Sales & Marketing of Sony Entertainment Television. She also launched Set MAX as its Business Head in 2000 along with her ongoing portfolio of responsibilities. She was with the company for six years. She joined SET as VP, Ad sales in 1995 and was part of the core team that built the SET business.

She started her career in Media Planning and Buying at J Walter Thompson in 1989. Prior to her stint with SET, Kacon was National Media Director at Grey. During her career in Media she has worked on some key accounts like ITC, HLL, P&G and others.

"I am excited to be part of the young and fast moving team at K Sera Sera. As its CEO I look forward to working closely with our long term associates like Mr. Ramgopal Varma," said Sethi.

Undoubtedly Sethi's appointment signals, more than ever, K Sera Sera's? ambition to be among the top content production companies in the country.

"We are glad Kacon is on board with us. The next couple of years are important from the point of view of growing our business significantly and with Kacon's vast experience and leadership capabilities, we are confident we are steering in the right direction," said Parag Sanghvi, MD, K Sera Sera.

K Sera Sera was established in November 2002, KSS is a content production house that brings together a unique combination of project management, distribution and financing skills. KSS team has extensive experience and expertise in product and system methodologies in films production. KSS plan is to be among the top three movie & TV production houses in India.