Lux Golden Rose Awards was conceived as an original concept to celebrate Indian female actors for their beautiful and indomitable performances on the silver screen. In its third edition, Lux has taken things one step ahead and extended its support to UN for its HeForShe movement. Launched by the UN in 2014, HeForShe, a global initiative, is an invitation for men not to be bystanders and onlookers but involve them as active supporters who work along with women to create a better and stronger society.
Shahrukh Khan, who has often been vocal about his views on gender equality said, “On celluloid, I have swept many women off their feet, but in reality, women tend to sweep me off my feet. I strongly believe dues meted out should be according to merit and not gender. I am glad that we are using the Lux Golden Rose Awards stage, which celebrates Indian divas in support of UN’s HeForShe - an initiative which is the need of the day to create a gender equal world.
Madhuri Dixit- Nene, also Lux Diva and celebrated actress said, \"An initiative which makes us stronger together as an industry and as professionals is welcome. We need to recognize that the magic of performances comes when both genders equally contribute with their unique sensibilities.
Kareena Kapoor, Lux Diva, and award-winning actress commented, \"According to the norms, the man is the bread earner. But if you see today, women are at the forefront too. I am in support of #HeforShe at the Lux Golden Rose Awards.\"