Lessons learnt from S.S. Rajamouli's BAAHUBALI
With touching the once impossible figure of 1000 croes, S.S. Rajamouli’s epic extravaganza has given some lessons. Limiting BAAHUBALI to just a blockbuster will be a mistake. Here are the lessons learnt from this historic Indian blockbuster starring Prabhas, Rana Duggabatti, Anushka Shetty, Sathyaraj, Ramya and Naseer in pivotal roles.
Content is the King – the biggest star:
You don’t need a Khan or a Rajinikanth to that matter to make the audience go crazy. A good content told with sheer conviction providing wholesome entertainment is the biggest driving force. Star appeal helps and adds to the movie but what really matters in the long run is the content, the product.
There is no Tollywood, Kollywood or Bollywood for an entertainer
BAAHUBALI made in Telugu, Tamil and dubbed in Hindi proved that language is no bar when it comes to tell good entertaining stories based on Indian ethos and traditional beliefs.
Market for epics based on Indian history/mythology is not dead:
We started with RAJA HARISCHANDRA in 1913 and even after 100 years of our cinema, the love for epics, grandiosity, history/mythology in Indian cinegoer genes is still alive. We have grown as a nation, as an audience but the basic human tendency to get awed by palace, kings, horses, battles since childhood is still intact. S.S. Rajamouli has very expertly exploited this basic human psychology into his fictional adventure that has worked in all fronts marvelously.
A chartbuster is essential for a true blockbuster:
S.S. Rajamouli’s BAAHUBALI is a modern day epic in true sense but the films music though not bad but is not up to the movie’s standards and doesn’t has a single chartbuster. Yes India’s historic epics like MUGHAL–E-AZAM had unforgettable haunting melodies but BAAHUBALI has dismissed this norm successfully.
A lesson on how to end and begin a sequel:
Two years ago, when BAAHUBALI: THE BEGINNING ended with the mystery ‘Why Kattappa killed Baahubali?’ may people questioned the way of ending the first part of a sequel and doubted whether the interest will be maintained next year for ‘the conclusion’. Surprisingly, it took more time and THE CONCLUSION came in 2017 instead of 2016 but the craze, wait became more and more intense thanks to the mystery ‘Why did Kattappa kill Baahubali’ that has spread like an epidemic. On top of that, after coming to know the reason, may people are watching ‘The Conclusion’ again as repeat audience
No need to shout on roof top to promote your product:
Top billed Khans, every A – Lister does this. Reality shows, social media, appearing in malls, boarding trains going all out. Stepping out at every happening public place to create maximum buzz, without following this rule, BAAHUBALI gave a thunderous record breaking opening only to better it day by day. The audience had already decided to watch the film and nobody can change the audience mind.