A unique theatre activation to promote AMAVAS


Filmmakers are always looking at theatre activations with different gimmicks to make a film stand out from the crowd. 

One can’t really debate about the fact that film theatres are the best venue to promote a film since that is a place where you can target audiences who are watching films in cinemas regularly. Makers of AMAVAS have come up with an interesting promotional strategy in theatres to scare people and remind them that their horror film’s release is around the corner. 

At INOX cinemas last week, many filmgoers were taken aback when they would suddenly see a ghostly woman appear when one is having a good time and least expecting a shock. 

Directed by Bhushan Patel, Amavas starring Sachiin Joshi, Nargis Fakhri, Navneet Kaur Dhillon, Vivan Bhathena, Ali Asgar and Mona Singh is slated to release on 1st Feb.