MAX declared 'Best Hindi Movie Channel Of The Year'


At the glittering star studded 7th Indian Telly Awards 2007 held in Mumbai last Friday 16 November, MAX was declared ?Best Hindi Movie Channel of the Year?. This award had been given after a rigorous selection by a stringent jury comprising of the industry?s stalwarts.

Says a delighted Sneha Rajani, Business Head, MAX, ?It?s been a super week for MAX. First we swept the Promax-Asia Awards, winning the highest number of awards for any channel - 7 in all - and then this win at the Indian Telly Awards. We are honoured and extremely proud to be adjudged as ?India's Best Hindi Movie Channel of the year? at the Indian Telly Awards. Since its launch in 1999, MAX has witnessed a phenomenal growth and I would like to thank our audiences for their continued support. MAX shares the passion of movies with millions of viewers across the globe and it is this united passion that has led to MAX's emergence as the premier choice in the movie channel space. In the coming months we promise to further enthrall, captivate and entertain our viewers with our fantastic line-up of movies and our path breaking, innovative on-air and off-air campaigns.?

The Indian Telly Awards, held every year, showcases and rewards the best of Indian Television. These Awards have emerged as the most popular recognition of artistes, serials and channels, for the talent and performance they have demonstrated during that particular year. This was the seventh edition of the awards.

At the Promax-Asia 2007 Awards held in Singapore on 14 & 15 November, MAX won the following awards for its various Marketing campaigns, primarily for the ICC Cricket World Cup 2007 that was broadcast on the channel in March-April of this year.