Miraj Cinemas hits a century
Miraj Cinemas, one of the fastest growing brands in movie screening space has touched the 100-screen milestone with its state-of-the-art property at Gurugram, MGF Metropolis Mall. Since its inception in 2012, the company has been taking giant strides lodging its entry among the top 5 players within the category. Miraj is now present in 14 states and 40 locations in the country. With the adoption of cutting edge technology such as RGB laser and Atmos Linear sound, Miraj Cinemas has ensured the best experience to moviegoers. What sets Miraj apart is its affordable pricing marking its reach to the maximum number of viewers across socio-economic strata. Customer satisfaction is Miraj’s prima facie objective while coming up with a new property. In keeping with its mission, the multiplex chain ensures the best ambiance and comfort. The interiors of all its properties boast of refined aesthetics alongside taking care of audiences’ comfort. The waiting areas, washrooms, seats, leg space and other amenities follow strict attention to detail.
Commenting on reaching a 100-screen milestone, Mr. Madan Paliwal, Chairman of Miraj Group asserted, “It is a proud moment for us today to become 100 screen multiplex player in the country. From here on we expect Miraj Cinemas' growth will be much faster where we will aim to touch the 200-screen milestone pan India by 2020. It seeks to add another 25 screens across North India by next year. This aggressive expansion will be filled by an investment of Rs 200 crore by the company in a phased manner.”
The MD of Miraj Entertainment, Amit Sharma, stated, “We are proud to redefine movie-watching experience to our valued customers. India’s multiplex industry that is characterized by lower screen rate ratio and rising demand for movie consumption will give us opportunities for more growth in the coming days. We are committed to ensuring the best experience while enjoying cinema at an affordable price.”
The Gurugram property finishes the race to 100-screen milestone in style, with a size of 86 ft width, which is considered as the largest screen in Delhi NCR region. When it comes to cinema, size does matter!
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