Capital Delhi has been a platform for many exhibitions throughout the year, but the India International Trade Fair popularly known as ?Trade Fair? has its own importance because people wait for this exhibition every year. This two week fair started on 14th Nov. and will end on 27th of November at Delhi?s Pragati Maidan. This year Moser Baer is also participating in this exhibition.
Moser Baer has already entered the Home Video market by obtaining rights for over 7,000 Indian films and have made DVDs and VCDs priced at just Rs. 34/- and Rs. 28/- respectively.
Harish Dayani, Chief Executive Officer of the Entertainment Division of Moser Baer India Limited, told in reply to a question that ?He did not anticipate any problems from pirates and said that the low price in fact gave an opportunity to them to turn into legitimate distributors. Adequate research had been carried out before the decision to enter the home video market was taken. The demands of consumers were beyond our expectation and I am thankful to God that I am able to fulfill their demands. In this way Piracy can be eradicated, due to which the entertainment industry is incurring crores of loss every year.?