MTV Beats and Indie Music Label collaborate for Darshan raval's single
After a string of chartbusters which gave the nation their new party anthems, singer Darshan Raval will soon be seen playing LOVE DOST in MTV beats’ new show DIL BEATS with Darshan Raval. Less of a host and more of a friend, Darshan will give relatable and neutral love advice to young romantics. For the show, Darshan has sung, composed and penned the original soundtrack titled ‘Kaash Aisa Hota’ which marks the collaboration of MTV beats and Indie Music Label.
Indie Music Label, India’s premier independent music platform has released most of Raval’s recent chart busters on their channel and is the one stop shop for independent artists from across the globe. Mr. Naushad Khan, MD of Indie Music Label throws light on the collaboration, “We are really excited with the concept of the show, it’s a very innovative n unique way of presenting love stories through a Love Dost .when MTV beats team came to us with the idea of creating an original soundtrack for the show DIL BEATS with Darshan Raval, we were immediately on board. The song has come out beautifully and is right up Darshan’s alley.
Darshan Raval who also features in the video says he really enjoyed working on the song, “Kaash Aisa Hota is a song about love and longing which goes well with the idea of the show. Love and its complications are part of everyone’s life and through this show we hope to help in any way possible." he signs off.
Ferzad Palia Head - Youth, Music & English Entertainment, Viacom18 said, "MTV Beats as a brand understands the beat of India’s youth and hence, we always endeavour to create content that is relatable to them. Darshan Raval is a versatile artist who resonates very well with the youth and we are glad to partner with him and Indie Music Label for our new show, Dil Beats. With an original soundtrack created in addition to 14 covers and engaging show format, MTV Beats is yet again poised to create differentiated content.”
'Kash Aisa Hota' released today.