There is one man in the industry to whom you have to definitely give it for his imaginative skills when it comes to promoting his movies - Firoz Nadiadwala.
Ever since he first came up with a series of item songs for his big hit HERA PHERI, notably being 'Tun Tunak Tun' and 'Chan Chan Chanana', he has been famous for his publicity getting into fifth gear by the time a film of his is ready for release. He got it right with AWARA PAAGAL DEEWANA and most recently for PHIR HERA PHERI where 'Ae Meri Zohrajabeen' was the talk of the town at least a fortnight before it's release. There is a planned manner and a certain consistency in the way Nadiadwala gets his film noticed and his upcoming FOOL N FINAL is no exception.
After he made the film's director Ahmed Khan create visually excellent songs like 'Tere Layee', 'Shakira Re' and 'Ek Kalsa', he is now ready with a promotional music video, which is aptly titled 'Masti Mix'. A brilliantly choreographed track that features an entire cast of the film which ranges from Sunny Deol, Shahid Kapoor, Viveik Oberoi, Ayesha Takia, Chunkey Panday, Paresh Rawal, Johney Lever, Vijay Raaz and Suresh Menon, it comprises of remix versions of the remaining tracks from the album.
Crooned by Kunal Ganjawala, Himani, Himesh Reshammiya, Jayesh Gandhi and Hanif Shaikh, this 'Masti Mix' is bound to be talk of the town within a fortnight due to it's lavish setting, grandeur picturisation and an eye candy appeal.
Watch out for it!