Nidhi Singh: I am blessed to work with in Ekta Kapoor’s show

Nidhi Singh is the queen of web shows, she was seen in popular TVF web series Permanent Roommates. While her character Tanya was a girl-next-door, her fiercely independent and practical personality is what struck chords among all,  the show became an instant hit among the youngsters and Nidhi began to rule the digital world with other collaborations like Every Delhi Girl in the World, Man’s World and Humorously Yours. She was also seen in the DIL JUUNGLEE alongside Taapsee Pannu and Saqib Saleem. And just like her onscreen characters, Nidhi is as chirpy in real life too.

She is seen in Alt Balaji’s Apharan and viewers love her stint as rustic and rural Ranjana.  In conversation with Nidhi as she speaks about bagging the biggest show on web and working in Ekta Kapoor’s company, she also shared how her journey has been so far.

Although it took her time to come back, but her wait was worth.  Allahabad girl Nidhi reveals that it was Shakespeare’s plays which lured her towards performing arts and pushed her to take the route to Mumbai where she worked as an assistant director in the advertising industry.

Sharing her experience she said, “I came to Mumbai and did my graduation. I got an opportunity to intern with an ad firm. Then I decided I don’t want to do this. I quit my job and became an assistant director. So it has been a whirlwind of a journey.”

Speaking about Permanent Roommates she said “I always read a script like an audience, because I am the audience first. From day one, I could really see Tanya in my real life, I could see her as a friend of mine and that really excited me. Somewhere there was a very strong sense of relatability, Tanya is one of those people who plans and likes things a certain way. I am a lot more impulsive and go with my instinct. But there are a few things about her that I really like. She is a lot calmer than me. I would say I am a lot more like Mikesh in real life. I am goofy and do stupid things.”

When asked her what does she have to say about the growth of digitalization in entertainment industry, “The digital medium is so new that when I was studying about media, digital was not even a part of it. But it just came and everybody was like, this is so important. The reason for a massive digital boom is that big studios are pumping in a lot of money, it’s not something that is there on Facebook and YouTube. It is actually serious business and people are putting effort and audience is appreciating it. The good thing is that the results are so quick, if people like it, they like it, if they don’t, they don’t and you know that immediately,” she explained.

When asked if she has ever faced any kind of bias in the digital industry? To which she avers,  “The space is still very new and evolving, and there is no hierarchy set. In next few years, we will see proper studios backing channels, only then a call will be taken but as of now, I feel certain equality in how people deal with me and my male co-actors. People are sweet and very respectful to me.”

Nidhi had faced the film camera back in 2012 for Barfi, but her little scene with Ranbir Kapoor was edited out. Finally, she made her big screen debut with DIL JUUNGLEE this year. Sharing what drew her towards films, she said, “Films have been the biggest inspiration for me. From a teenage kid, sitting on her sofa watching TV, to being in the industry, it is very overwhelming and films have been such an intrinsic part of our growing up. It is that larger-than-life feeling.”

As her recent web show Apharan is garnering accolades when asked was she conscious with cuss words and bold scenes as she was seen working with experienced actor like Arunoday Singh to which Nidhi Singh said, “ I am so happy that I was selected for this role, so it all started with me giving audition for some other role and that didn’t work out and I did this role, I am thankful to Ekta Ma’am for giving me this opportunity. It was indeed fun working with Arunoday, he is sorted and calm at the same time, as I am from Allahabad it wasn’t that tough for me to say certain words. I am glad people are liking and appreciating my work.”

 Kudos to  Nidhi Singh!
 

Apharan Trailer

Apharn trailer