Good news for Anushka Sharma and her fandom. The actress innings as a producer is on a roll. After her debut production venture NH10 got critical acclaim and was declared as a sleeper hit. According to Fox Star Studios the partner producer and distributor of her upcoming comedy PHILLAURI co –starring Diljit Dosanjh and Suraj Sharma, the movie is already a profitable venture.
Made at a budget of 21 crore including marketing and distribution, the movie has already recovered 12 core from satellite and music rights. And with just 9 cores to recover from the box office, the movie is likely to give returns to the makers very soon after its release.
Shares Vijay Singh, CEO, Fox Star Studios, “PHILLAURI is a special film for Fox Star Studios. After back-to- back successes with JOLLY LLB 2 & BADRINATH KI DULHANIA, we are excited to be releasing PHILLAURI - a high concept film with a big heart! We were bowled over with the concept of the film and immediately decided to back it.
The film has powerhouse performers with Anushka Sharma, Diljit Dosanjh and Suraj Sharma - all award-winning actors. The film's cost was absolutely correct and with us recovering 12 crore already from satellite and music before the release of the film, PHILLAURI is a profitable venture again from Fox Star Studios. We are now eager to see the reaction of audiences and we are hopeful that they will embrace the film.'
PHILLAURI will see Anushka Sharma playing a friendly ghost, and the promotions had been innovative with the installation of India's first ever 3D Projection technology in cinemas to make Shashi interact with cine-goers across the country.
21 Feb 2019 02:00:06
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