PHILLAURI: Watch how Anushka Sharma is surprising audience with innovative technology
The makers of PHILLAURI starring Anushka Sharma and Diljit Dosanjh have taken technology to an all new level to promote their film!
Given the fact that Anushka’s character in the film – Shashi – is a friendly ghost who can be present anywhere, at any given point of time, Fox Star Studios had installed 3D Projection technology in cinemas to make Shashi interact with cine-goers across the country. This is the first time ever that 3D Hologram projection was used to promote a film in India.
Makers of PHILLAURI have installed the 3D Hologram across key multiplexes during the long release weekend of BADRINATH KI DULHANIA, to capture the maximum youth footfalls which this innovation deserved. Shashi was seen having fun interactions with audiences and left a smile on the face of the consumers.
Here is the link to one of the videos of the installation