Priyanka Chopra appointed as new Global Brand Ambassador of HARMAN
HARMAN International today announced Priyanka Chopra as global brand ambassador for the company’s JBL and Harman Kardon audio brands. Chopra will participate in a series of marketing initiatives including social media and brand awareness events for JBL and Harman Kardon.
“Priyanka Chopra is the epitome of a barrier-breaking performer, bringing her iconic style and grace to everything that she does, from her award-winning entertainment career to her philanthropic work, and reaching fans all over the world, she is a force to be reckoned with and we look forward to working with her to develop innovative and engaging collaborations for our audio brands that are truly unique and first of their kind.” said Ralph Santana, Chief Marketing Officer of HARMAN.
“Music brings the world together. It defies boarders, colors and norms, often bridging cultures, genders, and generations. Songs often become symbols of moments throughout our lives, encouraging, inspiring, empowering, and at times, healing us. I’ve long admired the sophistication of Harman Kardon and vibrant energy of JBL, and am honored to be collaborating with such iconic brands,” said Priyanka Chopra.
Chopra joins a diverse roster of HARMAN brand ambassadors from music, sports and entertainment, including American multi-platinum performing artist Demi Lovato; prolific musician, producer and humanitarian Quincy Jones; Indian music mogul Dr. A. R. Rahman, world-renowned pianist, educator and philanthropist Lang Lang, 2015-16 NBA Kia Most Valuable Player Stephen Curry; NBA All-Star and musician Damian Lillard; and soccer star Jerome Boateng among others.