Priyanka Chopra who celebrates her birthday today, recently introduced a special set of benefits for the female employees at her production house ,Purple Pebble Pictures.
The international icon , has always been a torch bearer and a shining example of a SHERO, who defied norms and is today considered one of the most influential and powerful female social voices of our times.
The superstar has always practised what she preaches and has now introduced a new set of benefits for her female employees including flexible working hours for mothers, maternity leave benefits, a crèche arrangement and monetary assistance for post pregnancy care, to encourage a gender-neutral working environment.
Confirming the news says Priyanka’s mother and Director at Purple Pebble Pictures Madhu Chopra, “Since 80 per cent of our female staff is married, we had to keep their interests in mind. The idea was simple — why should women's life choices become professional hurdles? The policy of flexible timings for mothers was set in place by Priyanka, but fine-tuned by senior members of our company.” Adding that , “Priyanka wanted to create an environment where women feel "safe and loved".”