Producers Guild of India & Producers Alliance for Cinema and Television UK (Pact) signed a monumental MoU last Tuesday at the inaugural India-UK Createch Summit in Mumbai.
The MoU is intended to lead to a more collaborative relationship between the UK and Indian production sectors and for both countries to share best practices, projects and ideas.
As part of the MoU, the Producers Guild of India will join the Global Creative Alliance and will become the Indian partner for the Production Platform, an online platform where companies can find or post projects if they are seeking a co-production partner. The platform was launched in October 2017, with funding from the Department for International Trade, and has already attracted 13 countries with 25 countries set to be on board by summer 2018.
Pact’s Director of International Development, Dawn McCarthy-Simpson MBE, said: “The MoU with the Producers Guild of India is a great move towards a more collaborative relationship with the Indian TV production sector. The addition of the Producers Guild of India will allow both Indian and UK producers to begin to access co-production ideas and projects through the Production Platform which will hopefully lead to future successful collaborations.”
Siddharth Roy Kapur, President – Producers Guild of India stated, “The MoU between PACT and Producers Guild of India is a significant step in the ongoing collaboration between the creative industries of UK & India. While the MoU largely focuses on sharing expertise, knowledge and best practices between both the sides, I am also keenly looking forward to the exciting opportunity for producers from both the countries to use the online platform created by PACT as part of the Global Creative Alliance”.
The Minister of State for Trade and Export Promotion, Baroness Rona Fairhead was in Mumbai to launch the India-UK Createch Summit, and announced the signing of the MoU.
Speaking about the Summit, she said: “The UK is a world leader in the creative and technology industries, and it is inspiring to see the connections between UK and Indian companies, especially in so vibrant a creative hub as Mumbai.The opportunities for growth are plenty, and as an international economic department we will continue to use trade missions not only to boost UK exports, but also to help businesses of all sizes forge ties and build relationships with potential buyers and investors.”