The wait for Salman Khan’s most awaited Eid Bonanaza RACE 3 ends tomorrow. Since its announcement, to the trailer, to its dialogues, lyrics, etc. RACE 3 - the third in the franchise of the blockbuster action thriller RACE produced by Ramesh S. Taurani and Kumar S. Taurani under the banner of Tips has been in headlines.
The addition of the super star Salman Khan in the third installment of this spinning franchise as lead actor and partner producer, the previously directed franchises by Bollywood’s sultans of mystery and thrills - Abbas-Mustan, RACE 3 has got bigger then never before. The inclusion of Remo D'Souza behind the megaphone has added interesting twist to RACE 3, the much talked about 3D has pumped up the adrenaline rush amongst Salmaniacs all around and Bollywood enthusiasts in general.
Eid, Salman Khan in a super hit franchise, the box office ‘Sultan’s’ next after his release from Jail, ‘bhai’ in an action thriller which is in 3D, all these reasons make RACE 3 nothing less than a thunderstorm at the box office. Just a day before the release of RACE 3, we spoke to experts from the industry and found the market is really upbeat and cheerful.
Renowned Trade Analyst Komal Nahata says, “RACE 3 has generated huge expectations and the inclusion of a super star like Salman Khan, the series is expected to open huge on day one. Considering the fact that Eid will be observed on Saturday in India, Friday may not be earth shattering but it will be huge for sure”. The veteran trade and business expert further adds, “Be ready for the thunderstorm on coming Saturday and Sunday, and if RACE 3 has something beyond paisa vasool entertainment and Salmanisims then anything can happen. Rest assured, the weekend for RACE 3 should be 110 – 120 crores”.
Distributor Rajesh Thadani says, “Inquiries for RACE 3 began quite early and the movie has created a tremendous buzz amongst the mass audience, the 3D bookings are expected to soar and the opening has been tremendous. RACE 3 should cross the 100 crore weekend without much hiccup, if the audience laps it up then its more good news for the industry”.
Seconding the belief, trade analyst Atul Mohan says, “RACE 3 is expected to have an opening of around 30 crores on day one, with Eid on Saturday followed by Big Sunday, RACE 3 should cross 100, there is huge buzz and fans are waiting to watch ‘bhai’ in action in a popular franchise, things can surpass our expectations if the content turns out to be extraordinary”.
Some naysayers have doubted the impact of 3D in RACE 3, but when we spoke to the above experts everybody seemed to be delighted by this movie and expected the business to get a boost.
Renowned Trade Analyst Komal Nahata shared a fascinating trivia, which discards the views of certain people that the 3D of RACE 3 was an afterthought. Komal Nahata says, “RACE 3 was planned as a 3D franchise, the makers where convinced that the third franchise of their super hit RACE will make a big impact in 3D. The action packed thriller was shot with a 3D camera and it’s no way an afterthought, in fact the news of Salman Khan in a 3D action thriller has made his fans super excited”.
So, it seems RACE 3 is out to win the Race, but by how much margin… only a few days and we will be happy to let you know.
Directed by Remo D'Souza and produced under Tips Films and Salman Khan Films RACE 3 stars Salman Khan in lead along with Anil Kapoor, Bobby Deol, Jacqueline Fernandez, Daisy Shah, Saqib Saleem and Freddy Daruwala. The movie is set to release on 15 June 2018.