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Saregama hits the 1 Million Mark for the sale of Carvaan

COURTESY: INSTAGRAM/ SAREGAMA INDIA

Creating a new high for retro music, the brand launched its first music speaker cum digital audio player in the form of Carvaan in 2017. Saregama India is all set to celebrate the 1 million milestones with Carvaan this December! And in such a short span of time, Saregama has successfully witnessed the product becoming a rage among the millennials and non-millennials alike.

After unparalleled success of the retro player in just sixteen months, the music label launched various versions of Carvaan ranging from Rs 2490 to Rs 14,990. Keeping up with the evolving customer expectations, Saregama expanded its speaker variants with industry-leading specifications & advanced features.

The USP of this portable digital audio player is inbuilt stereo speakers and 5000 evergreen Hindi songs inside. The most notable addition is a companion App (iOS and Android) that allows users to choose the song they want to hear or create their own playlist. Carvaan has the benefit of FM Radio, USB drive feature and Bluetooth allowing the user to play the music of their choice. Carvaan works on a rechargeable battery that lasts up to 5 hours. The products are backed by an all India service network, providing 1-year doorstep warranty support.

Over the span of time, Saregama has launched Carvaan, Carvaan Mini, Carvaan Premium, Carvaan Mini 2.0 and Carvaan Gold – in partnership with Harman Kardon. The brand believes that there are no boundaries to feel like home, and hence, launched the Carvaan in the States, United Kingdom and UAE – making one feel closer to home even while being away from home.

Bringing alive the gift of nostalgia, Saregama takes pride in the one million smiles inspired from this product.

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