We need to have video literacy in India: Shah Rukh Khan

Project Mumbai held the ‘Mumbai 2.0’ conference, in association with the Government of Maharashtra, in an invite-only event at The Crystal Room, The Taj Mahal Palace hotel, on the 3rd of December 2018.

The event was graced by the presence of Hon. Chief Minister of Maharashtra Shri. Devendra Fadnavis and Hon. Minister of Roads and Shipping Shri. Nitin Gadkari, as well as by Hon. Minister of Commerce & Industry and Civil Aviation Shri. Suresh Prabhu. Among attendees were Mr Sachin Tendulkar, Mr Shah Rukh Khan, and Mr Ronnie Screwala, along with the
leadership of various corporates and activist groups.

Bollywood superstar Shah Rukh Khan has said that we need to have video literacy in our country.

Shah Rukh said that he wants to work towards growing video literacy in India, he said, "Now I have got the opportunity to do something at least in my field from which our younger generation can learn something. I think with social media, media itself has become a larger platform than it was just with television and films whether it was Indian films or even international television,"

"Social media is making everybody media savvy and I feel we still don't have video literacy in our country. Cinema is an audio-visual medium and our culture is mainly based on talking. We are the people who listen to music and we talk a lot in our country but we don't give importance to visual medium. We have poets, writers and singers but visual medium is growing so fast all over the world."

Shah Rukh added that one has to learn to differentiate between good and bad content, he said, "When we earlier used to listen to 'Twinkle twinkle little stars' poem then we used to imagine stars in front of our eyes but now everything is available on internet so, one has to learn to differentiate between good and bad content and for that, we need to have video literacy."

Shah Rukh said it is important to make sure the younger generation is aware about the glorious culture of the country.

"I believe in archival and I feel things should be archived. We have film division in Mumbai so, I know that people are making their effort on that front but I wanted to establish an archival centre and that archival centre can develop digital content for children also."

 Whilst talking about the people of Mumbai, Shah Rukh lauded the resilience and patience of the city of Mumbai and it's people.

"I think more than patience, people of Mumbai have resilience in their personality. Most of the times, we have seen that whether it's raining, traffic jams or another kind of wrongdoings but Mumbai has always been resilient, has come forth, stood forth and fought everything of with love and kindness plus with a lot of guts," he said.

"I think the other thing that we should add to Mumbaikars is to add the magical part of Mumbaikar. Our Mumbai is resilient and beautiful but we need to make a magical Mumbai," he added.

Shah Rukh Khan in his Instagram post said "Thank u sir @devendra_fadnavis for m aking me a part of Mumbai 2.0. This is our city and we will do everything with you to make it more creative, competitive & culturally inclusive. Aamchi Magical Mumbai."

On work front, Shah Rukh will be seen in Anand L. Rai's \"ZERO\" followed by Mahesh Mathai's \"Saare Jahaan Se Achha\" playing role of an Indian astronaut Rakesh Sharma.