If actors like Aamir Khan, Shah Rukh Khan, John Abraham and Tusshar Kapoor are known to be extremely passionate about promoting their films, Shahid Kapur isn't far behind.
The young star is extremely upbeat about his eagerly awaited romantic comedy, director Imtiaz Ali's JAB WE MET, which will be out in cinemas on October 26. So much so that he's earmarked all of October aside to participate in the pre-release publicity of the film.
As Shahid was away for two months in Canada to shoot a forthcoming film with Vidya Balan and could not concentrate on JAB WE MET, he has decided to devote his time and energy this month to promote the film through a series of conferences, interviews, competitions and international events.
Confirms Imtiaz, "It is true that Shahid is looking forward to the film's release and has kept a lot of time aside for the promotion of JAB WE MET. He is an active participant in the marketing meetings and has been in touch with everyone associated with the release of the film to ensure that no stone is left unturned in the publicity."
Director Imtiaz Ali also informs us that he was keen to have ace choreographer Saroj Khan for the ?Yeh Ishq? track, shot with 180 Himachali dancers in Manali and the Rohtang Pass. However, Sarojji's dates were becoming difficult to secure and the search for an alternative began. Coincidentally, the crew discovered that Sarojji was also shooting in Manali at the time of ?Yeh Ishq? but for another film. Imtiaz met her immediately and requested her to choreograph ?Yeh Ishq?, to which she finally agreed.
Kareena, who has been a student of Saroj Khan, was rather nervous about the fact that the hard taskmaster (who doesn't take kindly to actors' mistakes while dancing) would be on the sets for four whole days to choreograph the song. But once the shoot started, it proceeded smoothly, and both Kareena and Sarojji immensely enjoyed their experience of working together once again!
The results are evident in the visuals of the ?Yeh Ishq? track!
Further JAB WE MET has topped the UK music charts within a fortnight of its release. The soundtrack has already made it to the top 5 of the popular chart shows across key radio stations in the UK.
The Mika Singh-rendered ?Mauja Hi Mauja? debuted at No.5 on the midlands' Sabras Radio, while it went up by a smashing nine places from last week straight to No.3 on The Bollywood Top 20 on the world's biggest Asian radio station, Sunrise Radio, London. On Club Asia, another popular radio station for Greater London, it was No.1 on the chart show, which is voted for, through the website, by listeners of the station.
?Mauja Hi Mauja? is Mika's second big hit this year, the first being ?Aye Ganpat? from SHOOTOUT AT LOKHANDWALA. Incidentally, ?Mauja Hi Mauja? is also lead star Shahid Kapur's favourite track from the film, followed by ?Tum Se Hi?, rendered by Silk Route vocalist, Mohit Chauhan.
"Mauja Hi Mauja is perfect for the dance floor. Tum Se Hi is the soul of the film. It is a splendid romantic song," remarks Shahid, who adds, "Pritam has outdone himself yet again. He's done a brilliant job of the soundtrack."
JAB WE MET releases on October 26 worldwide by Studio 18.