Despite creating buzz among the movie buffs, OMERTA failed to get into the 100 crore club- which has become ‘trend of this decade’. Though Hansal’s writing and Rajkummar’s performance managed to save it to an extent, Shahnaab Alam – creative producer of the movie – feels that powerful promotions could have elevated the success rate.
“Films like OMERTA are not the regular mainstream fare. In fact, everyone involved in the movie has to be on a common ground of understanding and belief. From development to distribution of the film, every single person involved has to be aware of the film's positioning, its potential and hence be realistic yet dynamic about it,” Alam said, adding, “But in case of ‘Omerta’, development and execution of the film was tight and of very high value, while it's promotion and distribution - led by conventional insecurities - was very insipid, lacking confidence. Otherwise, it would have done a better business.”
For Shahnaab, who has also co-produced films like ‘THE LUNCHBOX’, ‘MICKY VIRUS’, ‘BHOOMI’, OMERTA was one of the most challenging projects. “OMERTA was challenging not because if its logistics, but it's creative content,” states Alam.
19 Jan 2019 02:47:17
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19 Jan 2019 01:47:21