Shankar-Ehsaan-Loy float their music label

A S Mitra By A S Mitra | 16 Sep 2010 18:02:40.8230000 IST

view SHANKAR, EHSAAN & LOY ANNOUNCE THEIR IPHONE APPLICATION picture gallery

view SHANKAR, EHSAAN & LOY ANNOUNCE THEIR IPHONE APPLICATION picture gallery

Shankar-Ehsaan-Loy will become the second Bollywood music director team after Vishal-Shekhar, who will launch their own record label, SEL Songs. The record label comes from the first letters of the music directors' name.

It is said that SEL Songs that has been underway for a while will be launched soon. Though the label will cover all sorts of artistes and genres, the first album will belong to the music trio.

Avers Shankar Mahadevan. "We now want our music to reach people directly, without having to rely on films. Between the three of us, we cover the entire spectrum of music. So tomorrow you may have a piano-based album by Loy, or a blues guitar album by Ehsaan, or a jazz standard with Indian classical melody by the three of us. But we are looking at everything from singers from the interiors of India to Lebanese musicians for our label."

The music directors recently became the first Bollywood composers to launch their own iPhone application.