Farhan Akhtar: It is important that men change their mentality and behaviour

The International Day for the Elimination of Violence Against Women, the three change partners of last year's ‘Bas Ab Bahut ho Gaya’ campaign - Farhan Akhtar's MARD, director Feroz Abbas Khan and Population Foundation of India jointly released a short film titled 'She' taking a hard look at the various forms of violence that a woman is subjected to on an everyday basis.

Farhan Akhtar, who officially released the film says, "For women to feel safe in our society, it is important that men change their mentality and behaviour. This short film 'She' gives the other perspective - of how ignorant men are about this violence. It is imperative that men understand the humiliation that women go through. Only then will they truly make an effort to change."

Filmmaker Feroz Abbas Khan who is the creative lead for SHE adds, "Men feel entitled to perpetuate violence against women. They feel it is their right. Director Ranjeeta Kaur exposes that entitlement in 'She'."



SHE is part of a collaboration between Population Foundation of India, Farhan Akhtar and director Feroz Abbas Khan. The three change partners had come together last year with the online campaign 'Bas Ab Bahut Ho Gaya - Enough is Enough' aimed at ending violence against women and girls. The three-minute short film is directed by Ranjeeta Kaur.

Executive Director of Population Foundation of India Poonam Muttreja says, \"Though more women are now finding the courage to speak out and report abuse, a large part of society still normalises such crimes, until it reaches the point of really heinous forms of violence. Men need to recognise that the everyday forms of violence and violation faced by women are no less harmful.”