Having worked together in Rakeysh Omprakash Mehra’s RANG DE BASANTI, actor Siddharth is quite fond of superstar Aamir Khan’s acting prowess and his unique and interesting ways to promote his films.
Siddharth, who is eagerly awaiting the release of his forthcoming horror film, THE HOUSE NEXT DOOR, is going Aamir way in order to promote his film.
Not many are aware about the superstar Aamir Khan’s trick to gauge audiences’ reaction before he goes ahead with his respective film. While Aamir mostly follow the audience testing trick before his film’s release, Siddharth also decided to do the same for THE HOUSE NEXT DOOR.
Interestingly, the audience testing had the desired result. In fact, during the screening, the scary scenes made the audience jerk back in their seats.
Talking about this testing Siddharth said, "Audience testing is a fantastic process and I saw it for the first time in my films in RANG DE BASANTI. When we set out to make the best horror film this country has ever seen, we knew we would take advantage of testing. The results were fantastic and it helped us fine tune the film. We're going in with more confidence and yes, the seats in theaters screening our film will need some help the next day. This is a really scary film. It will make you jump."
Well this makes us more eager to watch the film now. Directed by Milind Rau, THE HOUSE NEXT DOOR is all set to hit the theatres on November 3.