Superstars Shah Rukh Khan and Farhan Akhtar were felicitated as a “Game Changer for his Unmatched Contribution to Globalising Indian Cinema” and "Game Changer of India for his experiments with contemporary cinema at the ET Game Changers" respectively at the business summit in London.
Time and again Shah Rukh Khan has represented India at international events making the nation proud. The ET India - UK Strategic Conclave, a special business summit discussing the economic relations between India and UK was graced by the global icon, taking place in London today.
The multi-talented star Farhan Akhtar who recently released his single \'Rearview Mirror\' from his upcoming album \'Echoes\' spoke about his song at the event.Representing the Entertainment industry for a special Fireside chat on the Business of Entertainment Farhan Akhtar interacted with the audience. One of the most socially active stars of Bollywood, Farhan Akhtar is known to put forth his opinions regarding social issues. Farhan Akhtar who often dons the various hats of director, producer, actor and singer has recently completed his #SELF tour in the US with the celebrated music composer trio Shankar-Ehsaan-Loy.
The actor, producer, activist was also felicitated with The Economic Times Game Changers of India” – Hall of Fame for “His Unmatched Contribution To Globalising Indian Cinema” A coffee table book titled \'Game Changers of India\' was also unveiled at the summit which features Shah Rukh Khan along with other accomplished leaders. Accepting this honour Shah Rukh Khan said, “I take this opportunity to thank a lot of people, actors, actress, and audiences, for allowing me to continue unencumbered with any idea that I had, they gave me the ability to just go ahead and give it a shot, try and go wrong if I may, and more often than not they allowed me to go wrong”. He further added, “Business is become about millions, targets and projections, though I fully respect the managerial capacity of business, but I like to think of it as the people who work with me allowed me the imaginarily capacity, they allowed me to imagine and they managed that imagination. So, when you become a game changer you cannot take it upon yourself, there are loads of people involved and the audience as well around the world accepts you doing the stuff you do and think it’s entertaining”.
Representing the entertainment industry for a chat session on the ‘Growth of the business of entertainment across the globe and its impact on India”, Shah Rukh Khan said, “The growth for Indian films has been much smaller compared to the growth of television in India. The ratio of theatres to the audience area is still very small, we have very few theatres compared to the audience we can garner. In the Interiors of India, there are not many screens for people to go and I think there is a huge market here for entrepreneurs to get into making low-cost theatres.”