In an attempt to introduce different genres of films to patrons, Cinemax associated with the much-awaited mythological movie JAI JAGANNATH in a big way! Cinemax not only hosted the premiere but also conducted the music launch for the film in 15 different languages for the very first time in history. All this was held in the magnificent foyer of Cinemax Versova. Making the event even grander were luminaries such as Shah Rukh Khan along with his wife Gauri, Mani Ratnam and Shankar attending the event.
To launch the movie?s music in an extraordinary manner, Cinemax presented a beautifully organized skit with God?s favourite ?Naradmuni? as the host. For every new language, Naradmuni, famous for his wit and humour, invited a different celebrity guest present to release the melodious tunes.
Mr. Devang Sampat, Vice President, Marketing & Programming, CINEMAX, said, ?Cinemax has hosted different genres of films till date but this is our first experience with a mythological film. India being a very religious country, mythological movies hold a very special place in the hearts of people. Another highlight of this event, which makes it unique and unusual, is that for the first time, in the history of events, a Music Launch is being hosted immediately to be followed by a Premiere! And of course, we are immensely pleased to welcome King Khan, Mani Ratnam along with Shankar at our property.?