'When you know things are getting real rough ? You've got to be Tough Enough!' ? These are the words of Suneeta Rao's new music video for her latest single 'Sun Zara'!
Produced in association with the UNFPA ? The United Nations Population Fund, this video has been made for the Girl Child, to address the issue of Sex Selection and to help stop female feticide.
Directed by Rachel Reuben, shot by ace cinematographer Jason West and Produced by Rain Forest Productions, the video has been shot on location in Mumbai. It features Suneeta as the arc angel, on a mission to save a pregnant woman, played by Suchitra Pillai, from making a drastic decision under family pressure, and to stop her from eliminating her girl child before she is born. Powerfully depicted, it is a fast paced video, which sets a serious tone and gets the message across in a direct yet sensitive manner.
The catchy and 'anthem' like song, 'Sun Zara', is part of Suneeta Rao's yet to be released album and has been written and composed by her, with music by Nexus, featuring Gino Banks, Sangeet Haldipur and Sheldon D'Silva.
The video will be launched at the Asia Pacific Conference on Sexual and Reproductive Health, being held in Hyderabad, on the 30th of October, 2007, and will be aired on the channels in the following weeks.
Suneeta hopes that this will help spread her message to women to assert them and not be pushed around or forced into selecting the gender of their child.
As a spokesperson for LAADLI, the Girl Child Initiative of the NGO 'Population First', Suneeta considers this an extension of her efforts towards the cause.