Tanishq introduces the special Aparupa collection this Durga Puja

Mimi Chakraborty (Pic courtesy: IBNS)
TWF IBNS By TWF IBNS | 08 Oct 2018 16:23:58 IST

The pujo fervour has already set in and jewelry brand Tanishq has introduced a special collection crafted especially for this Durga Pujo, Aparupa.

Taking inspiration from elements intrinsic to pujo, this collection translates the ethereal beauty of the shiuli flower, the traditional alpona and the gorgeous lotus to stunning designs which will definitely resonate with the Bengali sentiment.

Durga Pujo is the most awaited festival for Bengalees, and they come together to celebrate the homecoming of Maa Durga and to invoke her blessings. Tanishq has also geared up to add a special festive touch to the joyous celebration with this new Aparupa collection. It consists of 50 exclusive jewelry pieces, ranging from necklace sets, tie-haars, lohas, shankhas, polas, earrings and finger rings.

"Like every year, we celebrate this festival by offering classic, elegant and distinct jewelry collection to our customers in the East. We are delighted to introduce Aparupa collection this festive season where every jewelry piece in the collection reflects the key symbol of Durga Pujo" Rajeshwari Srinivasan, Regional Business Head, East, Titan Company Limited.

Starting at INR 20,000, this beautiful collection is now available at all Tanishq stores across West Bengal.