The Mozart of Madras A.R. Rahman is now brand ambassador of Sikkim

A.R.Rahman being felicitated by Ugen T Gyatso

The Heavenly State of India, Sikkim, every year eagerly awaits its most prestigious event, ‘The Red Panda Winter Carnival’. And while the State has already been converted into a winter wonderland, the festival transformed into something extraordinarily yesterday as they honored the first Brand Ambassador of Sikkim none other than Mr. A.R. Rahman!

This association was announced at the carnival which promotes everything that the State stands for. The festival primarily aims at increasing the flow of tourists and promoting the state’s economy, their rich culture, opulent cuisine, and tourism with their naturally blessed landscapes that are visually enthralling for the tourist and the aesthete both.

Having been chosen as the face of the State, A.R.Rahman shared, “As Helen Keller rightly said - The best and most beautiful things in the world cannot be seen or even touched. I feel this was said for Sikkim and Sikkim only. The beauty of Sikkim doesn’t only lie in its hills and valleys but in its feelings and culture as well. I’m highly impressed by the State’s development and mesmerizing culture. I’m honored to be the face of this beautiful State.”

At the event, the Hon’ble Chief Minister of Sikkim, Shri Pawan Chamling declared and felicitated, Rahman on the prosperous association. “We are honored to have Shri A.R.Rahman as the brand ambassador of our state. He has always been our choice and we are grateful that he has come on board. We look forward to working in tandem to take the State to higher levels and achievements”, he adds.

Minister for Tourism & Civil Aviation Department, Mr. Ugen T Gyatso, on signing the music legend to promote Sikkim, said, “Despite being the second smallest State in the country, we are growing at a rapid pace. We see a bigger and better future for Sikkim and with Rahman and his versatility and graceful nature, he lives up to the affectionate nickname of ‘Isai Puyal’ (Music storm) as he breezes in from the south to the Himalayas, resonating his mellifluous melodies to the world. There couldn’t have been a better fit”

Besides being one of the most talented and influential music faces, Rahman truly blends with the essence of the North Eastern state.