Alexa hangs out with ZERO’s Bauua Singh on his birthday

It’s Bauua Singh’s birthday! Yes, India’s most-loved movie character celebrates his birthday on 16th December, 2018. The makers of ZERO and Amazon Alexa have come together to give Alexa users the chance to wish Bauua on his special day.

Earlier, the makers of the film launched their movie skill, Bauua from ZERO on Alexa. Now, Alexa is hosting Bauua for a day. If you interact with Alexa today, she will reveal that Bauua Singh is celebrating his birthday with her, and enable you to wish him!

Whether you say “Alexa, good morning” or “Alexa, and how are you”, or ask “Alexa, how was your day?” and “Alexa, whose birthday is it today?”, get ready for a sweet surprise in Bauua’s style after Alexa responds. Essentially, the tech-savvy Bauua Singh is hanging out with Alexa today.


Bauua Singh is the lead character, played by Shah Rukh Khan, in the upcoming film Zero that releases in cinemas on 21st December. The story revolves around a vertically challenged man, and his fun journey to broaden his horizons.

With only 5 days to go for the release, the highly innovative Zero marketing campaign is still going strong by keeping fans consistently engaged and entertained through unique interactive methods, the likes of which have never been seen before.