All those who got a sadistic pleasure in calling TA RA RUM PUM a flop after the first show of the film commenced can take a break. The film has held up amazingly well in spite of immense competition in the face of SPIDERMAN 3 and METRO and is inching towards being called as a HIT. TRRP ensured itself to turn into a decent earner once the first week was through. Later the film dropped less than the industry standard of 50% in the second week while by the time the third week was through, the drop was marginal as the film held on well in spite of all the competition.
Even in the fourth week the drop was a mere 30% which proves the long legs that the film has enjoyed. Sitting pretty at 35 crores and all set to break the 40 crore barrier, the film is en route to be designated hit and be called yet another solo hit for Saif Ali Khan.