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Zee Cinema, India?s leading Hindi movie channel, lived up to its tag line ? Movies, Masti & Magic, by winning the ?Best Hindi Movie channel & the Best Telefilm for PYAAR KI SHURUAAT? awards for the 5th time in a row. Zee Cinema maintained it?s standing at the Indian Television Academy Awards held in Mumbai on Saturday, November 24th, 2007 by winning the ?Best Hindi movie Channel of the year? yet again this year.

Mr. Mohan Gopinath, Business Head, Zee Cinema said, ?Zee Cinema is not a channel to rest on its laurels. The flow of awards since last year has provided us with greater impetus to work hard and sustain our leading position, adding value for the viewer.?

Indranil SenGupta, Sr. Marketing Manager, Zee Cinema said, ?The objective is to build a series, by creating and releasing 2 minute films year on year (PAAP KA ANTH - India?s first 2 minute thriller and PYAAR KI SHURUAAT ? India?s first 2 min love story). These films form part of Zee Cinema?s brand enhancement exercise, they acknowledge the societal and cultural nuances in a manner that are identifiable and hugely entertaining. PAAP KA ANTH and PYAAR KI SHURUAAT have won numerous awards across all reputed institutions.

India's No. 1 Movie Channel still maintains its objective in delivering the best. After the success of Shanivaar ki raat Amitabh ke saath specials, Show Man Show festival with Raj Kapoor and Subhash Ghai festival, the channel has also acquired several new titles like VIVAH, FOOL & FINAL, Subhash Ghai?s blockbusters adding to its huge library.