In order to break the clutter from the existing ways of making noise about one’s project, Yash Raj films’ came up with a very novel way of promoting their upcoming venture MERI PYAARI BINDU.
Interestingly, much before the film’s poster was released, its song crooned by none other than Parineeti herself titled 'Maana Ke Hum Yaar Nahi’ was released which made the fans more eager to know what’s next in store.
While this morning Parineeti took to social media and shared a brand new poster of the film which features them as a part of a book cover on either sides. While Ayushmann is seen with a typewriter, which implies that he is fiction writer while Parineeti is seen holding a cassette player implying that she loves singing.
With the first chapter of the film unveiled today, the actress also revealed that they will be releasing 5 teasers (chapter) over the next 5 days. At the trailer launch event the makers of the film shared that since the film captures 30 years of the relationship between Abhimanyu and Bindu capturing everything in one trailer would have been difficult hence they decided to release their trailer in 5 parts.
Now that’s what we call a novel way of promoting ones’ film and generating curiosity about it amongst the viewers.
Check out the actress’ post below!
Aren’t you excited to know about all the chapters?
Stay tuned to find more about this film.