UTV signs television syndication deal worth 95 crores

img By Glamsham Editorial | 01 Dec 2009 14:02:32.1000000 IST



UTV Motion Pictures has signed a series of non-exclusive television rights syndication deals amounting to Rs. 95 crores. The deals are across their slate of 2008 and 2009 productions, from OYE LUCKY! LUCKY OYE! and DEV D to recent hits like KAMINEY, WAKE UP SID and KURBAAN.

As part of the deal, Colors will telecast the premiere run of these movies in India, followed by NDTV Imagine. These channels will have the right to telecast a fixed number of runs of each movie. UTV has the right to further syndicate the television rights of these movies to any other channel in the same period.

In other overseas syndication deals, B4U has acquired the non-exclusive rights to air UTV's movies across its international beams; and Channel 4 has acquired the rights to air these movies in the UK market.

In the last few years, UTV has carved a unique place for itself as the only non family-run true-blue studio model in the industry that creatively develops, produces, markets, distributes and syndicates movies across various genres, star casts, scales and budgets. The Company has in a short span of five years, brought audiences such iconic films as SWADES, RANG DE BASANTI, JODHAA AKBAR, KHOSLA KA GHOSLA, LIFE IN A METRO, A WEDNESDAY, MUMBAI MERI JAAN, FASHION, DEV D, KAMINEY, THE NAMESAKE and many more. It has emerged as a creative and marketing powerhouse, and these television syndication deals are clear testament to the width and depth of its content and its appeal with broadcasters.

Speaking on this development, Siddharth Roy Kapur, CEO of UTV Motion Pictures said, "We are pleased to announce these television syndication deals that are non exclusive in nature and hence allow us to exploit the same content across multiple additional broadcasters in India and worldwide. The faith that Colors, NDTV Imagine, B4U and Channel 4 have reposed in our entire slate of productions is heartening and encouraging, and we will continue to work hard to bring audiences content that is entertaining and enjoyable, while pushing the creative boundaries of mainstream commercial cinema."