Vicky Kaushal's URI: THE SURGICAL STRIKE is on the rounds for garnering an overwhelming response from the audience. It's just about the chant "How's the josh" everywhere and has instilled a lot of patriotism among the viewers. Waving the Indian national flag at multiplexes shows how the spirits have been boosted among the audiences. The film still continues to fly high at the box office.
Indian dairy company Amul has always paid a tribute to films through its creative doodles. Undoubtedly the company paid a heartwarming tribute to URI. The doodle features a soldier who has a machine gun in his right hand and a bread toast in his left. Giving a funny twist to the film’s popular dialogue “How’s the josh,” the doodle announces in bold letters, “Makhan ka josh! Take a look.
Vicky Kaushal the leading actor of the film could not resist without expressing his gratitude towards the post. He wrote, "What an Utterly butterly honour! Thank You @amul_india @rahuldacunha #UriTheSurgicalStrike #HowsTheJosh".
URI: THE SURGICAL STRIKE, also starring Paresh Rawal, Yami Gautam, Mohit Raina, Rajit Kapur and Kirti Kulhari in significant parts, is written and directed by debutant Aditya Dhar.