Vivek Oberoi is certainly enjoying his new innings in Bollywood.
While on one end his SHOOT OUT AT LOKHANDWALA is becoming the hottest film of May, a week later arrives his FOOL N FINAL, which has all the bearings of being a success.
All this while, the focus of promotion of FOOL N FINAL was either on song and dance sequences of Shahid Kapoor/Ayesha Takia or the comic track of Paresh Rawal/Johney Lever. Now a twist in the story has come with Vivek Oberoi becoming most prominent in the film's promotion.
He has a song all to himself in the film, which is titled 'Ek Kalsa'. Though the lyrics of the song may not make much sense, what has worked in the song's favour is the vision of producer Firoz Nadiadwala and director Ahmed Khan that has elevated 'Ek Kalsa' to a different level altogether.
A tune by Himesh Reshammiya, it now boasts of superb visuals with the song's setting on the desert dunes of Dubai amongst many other outdoor locations. Bearing an up market look throughout, what also stands out in the song is Vivik's new look that takes his dude image forward with the casual dance moves suiting his personality.
Firoz Nadiadwala has always been known for making 'item films' and with this latest 'item song' being choreographed on Vivek Oberoi, one only expects further elevation to film's box office prospects.