Vivek Oberoi's brand image to get a paradigm shift


view VIVEK OBEROI picture gallery

view VIVEK OBEROI picture gallery

Vivek Oberoi recently bagged Karan Johar's Untitled home production to be directed by Rensil D'Silva (screenwriter of RANG DE BASANTI), where he will be starring in the lead along with Saif Ali Khan and Kareena Kapoor. Meanwhile, Popcorn Motion Pictures and Balaji Telefilms Limited's MISSION ISTANBUL directed by Apoorva Lakhia and starring Vivek along with Sunil Shetty, Zayed Khan and Shriya Saran, are nearing release.

In such a strategic stage of his career Vivek Oberoi has opted to appoint celebrity publicist Dale Bhagwagar for his image management and media works. 'Vivek is at an interesting and challenging stage of his career where he is being offered very meaty roles. It's going to be exciting for us to subtly brand him, giving a new perspective to his stardom,' says Dale Bhagwagar.

Earlier, the actor has won critical acclaim for his performances in films like COMPANY, SAATHIYA, KISNA, DUM, MASTI, YUVA, KAAL, KYUN! HO GAYA NA, OMKARA and SHOOTOUT AT LOKHANDWALA.