What makes PAD MAN Akshay Kumar call upon ‘Pad Heroes’?

Megastar and India’s PAD MAN Akshay Kumar has called on ‘Pad Heroes’ across India to join him and the Niine Movement for the nationwide running event Run4Niine. The event is set to become India's largest nationwide run for menstrual hygiene awareness, with the hope of setting the Guinness World Record for organising the ‘Largest Number of Runs in a Single Day for Menstrual Hygiene Awareness’.

Run4Niine will take place in hundreds of cities across 20+ states in India on the 8th of March 2019 to mark International Women’s Day. It aims to ensure that no woman or girl is left behind due to her biology, whilst also engaging the men and boys of India to help show support for the cause.

Raising awareness of Run4Niine, the PAD MAN of India and Niine Movement champion Akshay Kumar is encouraging people across India to tackle the taboos around menstrual hygiene. He says, “March 8th is International Women’s Day so let’s support the women in our lives and stamp out the stigma around periods together.” The video sees him encourage supporters to take part, adding “Take the first step of this long journey by raising awareness on menstrual health.”

Television actor and Niine Sanitary Napkins Brand Ambassador Manav Gohil will flag-off the run in Mumbai. Manav featured in Niine Sanitary Napkins breakthrough creative video to mark Daughter’s Day. He is committed to doing his part to encourage fathers to openly discuss menstruation with their daughters.

Akshay kumar

Megastar Akshay Kumar adds, “It’s already been more than a year since the release of PAD MAN, and I am proud to see how it has evolved into a phenomenal grass roots level movement. Once again, I am excited to be partnering with the Niine Movement to encourage an open and unashamed discussion on menstruation with my fellow citizens, pad heroes, change makers and path breakers for the Run4Niine. Each one of us that takes part in Run4Niine helps to create an unstoppable force that will beat the stigma around periods.”