American Electronic music producer and DJ Marshmello released a music video 'BIBA' digitally in collaboration with music composer Pritam. The video directed by Punit Malhotra is a tribute to Bollywood musicals and features a cameo by the King of romance himself - Shah Rukh Khan. The song recreates some famous scenes from the actor’s films like DILWALE DULHANIA LE JAYENGE, KUCH KUCH HOTA HAI, DIL SE, OM SHANTI OM among others.
Talking about directing this one of its kind video, Punit says, "When we started shooting the music video we had a clear vision of the story we wanted to tell. It was imperative we gave justice to both, the song and the visuals. Marshmello is a super fun artist and collaborating with him has been a great experience. The song he’s created with Pritam is such an upbeat song that kept the whole set grooving throughout. It felt like one big Bollywood themed party. He really enjoys and embraces Bollywood so re-creating some of the iconic scenes was so much fun. Shah Rukh sir joined the party and that made it even more special. I am glad I got to direct this with my Dharma 2.0 team. It was the cherry on top of an already amazing cake"