You've got to agree with Neha Dhupia's take on in-film branding
At a recent press conference, Neha Dhupia, who’s known to speak her mind about various issues, was asked about her take on in-film branding. She said, “It’s revenue return and I do agree that most of the times it does get in your face. However, in some films, they are subtle about it. I was watching a web series this morning which had a lot of in-film branding. But it was very subtle and didn’t hurt the eye at all. Even PIKU had a lot of in-film branding and it didn’t hurt the eyes. But it gives a sense of security. I think filmmakers, producers, directors have marketing teams and they should be allowed to do that. It happens internationally also and I can go on and on about it. But I feel it should be subtle.”Also Read - Neha Dhupia's big no to 'Bigg Boss'!
We totally agree with you, Neha. Hope the filmmakers are listening.