Zee Tamil to break stereotypes with a new fiction show
Known for its unique storylines, leading Tamil General Entertainment Channel (GEC) - Zee Tamil has announced the launch of its new fiction show – Oru Oorla Oru Rajakumari, that is set to present a progressive take on body-shaming that is prevalent in the society today.
Breaking all stereotypes, the channel has taken a bold move by spinning a story around a heroine who doesn’t fit the usual description; 'Oru Orula Oru Rajakumari' is the story of a young, chubby girl – Rasathi, who fights all odds against body-shaming.
Adding to the evening fiction band, 'Oru Oorla Oru Rajakumari' will be telecasted 23rd April 2018 onwards, on weeknights, between 9:30 and 10:00 PM, only on Zee Tamil and Zee Tamil HD.
Born in a village that celebrates Kabaddi as their traditional sport, Rasathi--played by industry new-comer Ashwini—is a young and kind-hearted girl who quite popular in her village, but is shamed for her appearance. Her mother Senbakavalli--essayed by popular small-screen actor Savitha Anand --is worried about Rasathi’s future and fears that her daughter might never get married because of her appearance. Over time, the tables are turned and Rasathi gets married to Iniyan, the village’s most celebrated Kabaddi player, enacted by new-comer Vasanth. How she wins over her husband’s heart over time, forms the crux of the story. The show is directed by R. Devendran and produced by Joni films.
'Oru Orula Oru Rajakumari' aims to re-define the depiction of beauty in society, spinning the story around the heroine who is set to mesmerise the audiences with her charm and on-screen presence.
Commenting on the launch, a channel spokesperson said, “While we maintain our traditional signature shows in Zee Tamil, we have never feared stepping out of our comfort zone to experiment and explore different concepts in fiction shows and Oru Orula Oru Rajakumari is one such example where we aim to live by our brand ideology – ‘progressing while preserving’. Addressing a socially relevant issue such as body-shaming is very important for us at Zee Tamil, and we hope that Rasathi is a role model for those who face the social evil that is body-shaming.”
With effect from 23rd April, Rekka Katti Parakathu Manasu will be telecasted at 10:00 PM and Thalayani Pookal will be telecasted at 10:30 PM.