The easiest way to grab a ticket is to log on to an online movie ticketing website with your credit card ready and hit the buy button before others do it. Marvel fans are finding themselves in a virtual race to grab a ticket for the highly anticipated superhero film AVENGERS: ENDGAME.
A popular ticketing site witnessed a record advance ticket sale with million plus tickets sold in just over a day. The site witnessed a peak of 18 tickets per second. This is days before the film releases in cinemas on April 26 in India in English and other Indian languages.
"We expect AVENGERS: ENDGAME to break more records as cinemas continue to open the advance bookings", said Ashish Saksena, Chief Operating Officer – Cinemas, BookMyShow, in a statement.
The Chief Programming Officer, INOX Leisure Ltd. Rajender Singh Jyala added, "As anticipated, across the country, the shows of AVENGERS: ENDGAME are almost sold out in a very short time. The first day advance sales have been unprecedented."
AVENGERS: ENDGAME is the 22nd film from the Marvel Cinematic Universe, the latest after CAPTAIN MARVEL, which released last month. The film stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson and Brie Larson, amongst others.
"AVENGERS: ENDGAME is not just a movie, it's an epic culmination of a decade-long journey which the fans have taken with us across 22 films of the Marvel Cinematic Universe. The phenomenal interest shown by audiences across the country, is a testament of how this is one of the most anticipated movies for the fans and we can't wait for them to watch it," said Bikram Duggal, Head – Studio Entertainment, Disney India.
One would easily not the difference here that the AVENGERS: ENDGAME advance booking is unheard of, unimaginable and unprecedented. It is far too better than any Hindi biggies that opened in the longest period, with an exception being BAHUBALI: THE CONCLUSION. The Indian filmmakers should take a lesson or two in story telling from our international peers.
However, clearly the interest has been more in metropolitan cities like Delhi and Mumbai. Rahul Kadbet, Vice President Programming, Carnival Cinemas, informed, "Around 2.25 lakh tickets have been sold which is about 74 per cent of the capacity for weekend. We have 1000+ shows per day for the movie in over 100 cities. Maximum tickets were sold in Delhi/NCR and Mumbai."
The rush for tickets for the film, which will show super villain Thanos engaging in an epic battle with superheroes like Iron Man, Thor and Captain America, was anticipated so much so that fans have moved to different cities to catch a show.
Reportedly an Imphal based engineer told agencies, "I have been following the series since it’s beginning in 2008 with IRON MAN so, I want to see how it culminates. My eight-year-old daughter is also a fan of the Avengers. In Manipur, our theatres don't screen Bollywood or Hollywood films so we are left with no choice but to go to Guwahati, which is nearby."
In fact it seems a twitterati has send an SOS (metaphorically) message posting a request on Twitter to the film's directors – the Russo Brothers. "I am from India and a huge Marvel fan. In Silchar, Assam, there are two movie halls but none are screening AVENGERS: ENDGAME. Help us."
– inputs from IANS